Inventica

Inventica

 

Put Your Business on the Internet with Experts:

Globalization is bringing many new opportunities to businesses in India. The businesses in India are experiencing an unprecedented growth in current years. Indian Economy experienced a GDP growth of 9.0 percent during 2005-2006 and 9.4 percent during 2006-2007. According to a study conducted by Economist, India’s economy is projected to be about 60% size of the US economy by 2020.

Along with the opportunities there lies some hurdles to cope with the fast paced business climate. Internet has made a wealth of information available to users at their fingertips. Gone are the days when the companies used to anticipate loyalties from customers and expect them to buy products blind folded. Nowadays, customers can do research on price, features and advantages over competing products and make informed decisions on whether to buy company's products. To survive and then thrive in this type of competitive world, companies need to understand the ease with which customer can obtain the information and use that behavior to its advantage.